BSKIN’s ELVi is declared the “Best Skincare Device” in Elle Magazine Singapore’s Beauty Treats List 2017.

The HDI Hive Campus in Quezon City is now the headquarters and new home of HDI’s businesses in the Philippines. The building, whose construction began in February 2016, was completed and inaugurated in March 2017



HDI celebrates its 30th anniversary with an international convention in Surabaya. BSKIN is officially launched at this event.

HDI launches its new trophies and awards systems.

BSKIN’s V3 Intense PAF Concentrate wins “Best Vitamin C Serum” in the Style Magazine Beauty Best Buy Awards 2016.

Work on HDI Hive Menteng is completed. The building is officially opened by Mr Peter Chia. 2016


HDI joins Apimondia, an International Federation of Beekeepers’ Associations promotes scientific, ecological, social and economic apicultural development in all countries.

BSKIN, HDI’s latest skincare brand is soft-launched to great excitement.

Major renovation works begin on HDI’s building in Menteng.

HDI launches ELITE, an experiential training program run together with the Billionaires designed to help enterprisers achieve success faster.



HDI expands its warehousing in Singapore and Indonesia with the acquisition of 2 new warehousing facilities. It launches Family, its new magazine, and the term ‘distributors’ is officially changed to ‘enterprisers’ to reflect their growing independence.

The HDI Global Plan that allows enterprisers to sponsor downlines is also announced to great fanfare, creating the first truly borderless system for enterprisers to build their network.

HDI One, an online business intelligence platform that allows enterprisers to track their business growth is made available.

Bee Botanics, HDI’s newest brand, is revealed.

HDI branches out with MDxCare, a line of natural supplements designed by doctors and backed by science.

The HDI Learning Centre is officially opened in Indonesia as the prototype for all future enterprise centres to follow.


HDI Indonesia becomes the corporate HQ of the network marketing business group with the acquisition of its own 9 storey building in Menteng, Jakarta. It also launches its new corporate identity to celebrate its 20th year in Indonesia.

HDI Admix is set up to consolidate the outdoor advertising business group in the Philippines. It opens its doors to a 3000 sqm integrated headquarters, making it one of the biggest outdoor advertising companies in the country.

HDI launches Propoelix, the result of a 8 year research program to create the most potent bio-available propolis product known to man. 2013


Brandon Chia, is appointed as Chairman and CEO of HDI Family of Companies. 2012


HDI re-enters the skincare market with BSKIN BB Cream using HDI’s patented Microcap technology. 2011


HDI opens its 7th international office in Macau.

A free school with attached dormitories for orphans, Sekolah Selamat Pagi, officially opens its doors in Indonesia and accommodates a pioneer batch of 100 students. It is the culmination of Vision 2010.

HDI introduces its 3rd generation and patent-registered product, the HDI Pure FTEC water purifier. 2010


HDI celebrates its 20th anniversary in the Philippines. 2009


HDI diversifies into Management Services, establishing department spin-offs into companies, namely HDI Resource and HDI System Technologies, Inc. HDI Securities Inc is awarded as one of the fastest-growing foreign-owned Brokerage House by the Philippine Stock Exchange (PSE). 2008


High-Desert undergoes a branding revamp and is now known as HDI (High-Desert International) worldwide. It also introduces its Dynamic 3 and Kids 3 supplements to cater to the growing baby boomer population. The first HDI Foundation School is built. 2006


For the first time in history, top High-Desert distributors are given the opportunity to become shareholders of the company. HDI Foundation, a non-profit organization dedicated to providing access to education for underprivileged children is set up. 2005


Philippine Basketball MVP (Most Valuable Player), Alvin Patrimonio officially endorses High-Desert products. 2001


High-Desert makes its mark in the region as the fastest growing network marketing company in Asia. It also becomes the official Health Supplement partner of Komite Olahraga Nasional Indonesia (KONI) or the National Sports Committee of Indonesia. 1994


High-Desert Indonesia officially opens its doors. HDI Nutrients, Inc., a research and development facility in Arizona, USA is also set up. High-Desert products are accredited by different HALAL authorities. 1993


High-Desert diversifies into real estate development, finance, stock brokerage and the outdoor advertising businesses in the Philippines. 1992


High-Desert Hong Kong is set up as a branch of High-Desert Philippines to cater to the demands of the Filipino community there. Later, it becomes a fully-fledged independent operation.

“The Living Proof” author, senior record-setting Marathoner and World Senior Boxing Champion Noel Johnson (dubbed as “Superman”) visits Singapore, Malaysia, Philippines and Thailand and endorses High-Desert bee products as the reason for his transformation. 1991


High-Desert becomes the official health food sponsor of the Olympic Council of Malaysia. 1990


High-Desert Philippines is incorporated and becomes the first and biggest network marketing company in the country. High-Desert is accredited by the Philippine Bureau of Food and Drugs. 1989


High-Desert Malaysia is opened. It becomes an industry pioneer in network marketing in Malaysia. Its products are accredited by the Drug Control Authority of Malaysia.


Mr Peter Chia starts High-Desert Singapore. Without a budget for advertising, he decides to work out a basic marketing plan to distribute products directly via individuals or what we now know as network marketing today. High-Desert Singapore is also widely regarded as the first network marketing company ever established in Singapore. On 3 May 1986, the first Business Opportunity Meeting was held at YMCA along Stevens Road.