HDI in Brief Every brand has a story. Ours begins with Family.

HDI was the pioneer in developing the network marketing business in Asia. Since 1986, we have been giving millions of individuals the opportunity to strive for a better life through our amazing bee products. Over the years, we have evolved to become a Family of Companies, entering various industries where we felt we can make a difference.

It all started because our founder, Mr Peter Chia, wanted to provide a better life for his family. He never expected that his family – the HDI Family – would grow to encompass what it is today. That is why there is a great sense of responsibility to carry on this tradition as more people join us. We will strive for progress and growth not for commercial greed, but for continuity and stability, so that we can provide for the thousands of families that depend on us each day. And we will carry on existing as an institution of living, learning and loving so that we may give our children and their children after them a place to call home